Search Engine Optimization
Introduction
Our SEO Process
SEO for Small Business
SEO Service Packages




Know more about SEO
SEO Glossary
Small Business Marketing
SEO Pricing Debate
Beware of Black Hat SEO

What is Search Engine Optimization?

Search engine optimization (SEO) is the art and science of effectively marketing your website to its target market through search engines. In other words, with search engine optimization, search engines can better understand your website's offerings and make your site visible to its right audience. This results in higher rankings in search results and increased traffic to your website.

How Can Search Engine Optimization
Help Small Business Grow Online?

When users search for information on a search engine like Google, Yahoo! or MSN, the search engine evaluates websites on over 150 parameters before deciding on which website to feature in the search results. The websites that the search engine considers most relevant appear on the first page of search results.

The first step in search engine optimization is to make sure that your website talks to its target audience and offers what the market is looking for. This means, the content on your website should be optimized to contain terms that your target audience searches for. The messaging should be persuasive and should communicate your value proposition or USP effectively. This would give your website "search friendly" content.

The website should be easy to navigate and technologies used in creating the website should allow search engines to crawl the site and access its content. The site should be well linked to other relevant and authority websites in the domain.

Search engine optimization constitutes all this and more. If your website is well optimized for search engines, it can effectively reach out and attract your target audience, thereby increasing visibility and traffic to your site.

Search engine optimization services are classified into:

On-site search engine optimization services: Involves making changes and refinements to the site’s architecture, programming, design, content, presentation and structure. It includes fixing of problems that could prevent search engines from properly accessing, indexing and ranking your site in search results. Depending on the content of a site (and its relevance), on-site search engine optimization can also include adding unique and search engine friendly content to your site. As a search engine optimization company, VTech SEO is geared to offer end to end on-site search engine optimization service to small and growing businesses worldwide.

Off-site search engine optimization services: Search engines give considerable importance to the popularity of a site. The popularity of the website is determined by the amount of traffic it attracts and how many other websites link to it. If a site links to your website, it is considered as vote in favor of your site. Off-site search engine optimization includes securing links to your site from other relevant websites. There are many ethical strategies that can be leveraged to increase the number and relevance of links leading to your website. At VTech SEO our off-site search engine optimization service identifies the most suitable strategies for ethically securing relevant links to your website. As a result, it also improves the visibility of your website beyond search engines.

Search Engine Optimization Services from VTech SEO

Search engine optimization services offered by VTech SEO, India, are both comprehensive and flexible. Our search engine optimization services include on-site as well as off-site search engine optimization.

While we are open to a one-time engagement to execute on-site search engine optimization only, for off-site search engine optimization, we recommend a sustained monthly engagement. Our SEO services are flexible to suit the needs, budgets and time that our clients are willing to invest in search engine optimization and online marketing.

On-site Search Engine Optimization Service

Our on-site SEO service includes making recommendations for changes to the website’s code, content and design, to make it search engine friendly. This includes:

* In-depth study of the website, the business and the search engine optimization needs
* Comprehensive study of the competitor websites
* Comparison of your website and the competitor sites on a number of search engine optimization parameters, to assess the exact nature and extent of search engine optimization effort required
* A technical pre-optimization analysis of the website
* Generation of pre-optimization reports for measuring pre-optimization performance of the site on search engines
* Creating a custom search engine optimization strategy for the website
* Extensive keyword research and recommendations
* Comprehensive recommendations for changes across the site to make it search friendly and SEO compliant
* Creation and submission of sitemaps to search engines
* Monthly monitoring and refinements to ensure SEO compliance

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Off-site Search Engine Optimization Service

Our off-site search engine optimization services include a number of efforts that contribute to developing the credibility and popularity of the site. Besides supporting on-site search engine optimization efforts, many of these off-site SEO activities directly popularize the website, resulting in increased traffic. These efforts include:

Directory Submissions: Monthly submission to search engines and directories (both free and paid). This results in increased links pointing to your site.

Commenting about the Site: Popularizing the website and its offerings through blogging, postings on user groups/forums and other social media.

Maintaining Third-party Blogs: Creation and maintenance of third-party blogs (including monthly posting of articles and syndicating the content).
Note: We can maintain a corporate blog, but would require the blog to be created and installed in the site by the client or the client's website maintenance team.

Rich Media Submissions: If you have videos, books, software, case studies, white papers, etc., we can submit these to relevant sites for review or listing. This in turn results in both high search rankings for these rich posted media and also generates increased traffic.

PR and Article Submissions: We can submit articles written by your team to article submission sites. If your PR agency does not take care of web PR, we can submit your PR through free and paid web PR sites.

Note: We can also write your articles, blog posts, PR and content for your website at an additional writing services cost (depending on the time and effort required).

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